You’ve thought up some quality product branding and you have a good sense of what your brand means and how you’re going to present it to the world. Unfortunately, you’ve only taken the very first steps towards creating a brand. A brand only means anything if it’s recognized by the customer, so the biggest part […]
How To Raise Brand Awareness In 5 Easy Steps Read More »
Digital marketing is all around us. Things like online video, apps, VR, augmented reality, Ai, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital reaches wider audiences, is more cost efficient, more
Digital Don’ts – Avoiding Digital Marketing Gimmicks Read More »
Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests
Is Email Marketing Still An Effective Strategy Read More »
